The Relationship Between Brand Equity and Perceived Value on Purchase Decision among Shopee Consumers in KLang Valley, Malaysia . International Journal of Applied Optimization Studies, [S. l.], v. 3, n. 2, p. 62–90, 2023. Disponível em: https://ijaos.com/index.php/home/article/view/69. Acesso em: 13 oct. 2026.