Effective Factors in Network Marketing Success and Ranking Using Multi-criteria Decision Making Techniques

Effective Factors in Network Marketing

Abstract

Network marketing is one of the most effective ways for people who want to be their own employer. But there were problems in this way, especially in our country. The most important problem was the creation of pyramid firms. But over time and gradually, network marketing managed to find its market in Iran and encourage a relatively large number of people to this area. There are many factors in the success or failure of effective network marketing, which we tried to identify the most important of these factors in the present study. In the next step, using the AHP technique, we will rank these factors, categorize and prioritize the main criteria. In addition to the AHP technique, Topsis technique was used to prioritize the same option. The results obtained from this study can serve as a source and reference for organizations and companies that want to pursue network marketing work.